The hot stamping foil of advertising column has multiple characteristics such as high efficiency, high definition, flexibility and environmental protection. The thermal transfer printing process uses a special printing process to ensure that the pattern and color on the advertising column are high in brightness, high in resolution, and improve the visual effect. In addition, it is suitable for the substrate surface of various shape materials, such as metal, wood plastic substrate, etc., providing more possibilities for advertising column production. The important thing is that there are no harmful substances in the transfer process of the thermal transfer process, which is harmless to the human environment and conforms to the modern environmental protection concept.